Play Podcast  (Right click to download)

In managing today's ever-more-complex data environment, the common complaint is about data silos that are out of control.

Enter Master Data Management (MDM), a way to integrate all those disparate silos of data without having to replatform your

system. MDM could help your enterprise with issues that arise from compliance requirements, M&A support, and CRM support. It might also be a great way to move incrementally toward a service-oriented architecture.

Jill Dyché and Evan Levy are the authors of the new book, Customer Data Integration: Reaching a Single Version of the Truth; they're also consultants with Baseline Consulting, which specializes in MDM. In this interview, they'll talk about how MDM can be a segue for SOA, when to know if an MDM initiative makes sense for your business, some of the do's and don'ts you should know about implementing such an initiative, and more.

Resources

ROI for Customer Data Integration

Baseline Consulting

Customer Data Integration: Reaching a Single Version of the Truth

Bio

Evan Levy is a partner and co-founder of Baseline Consulting, a professional services firm concentrating on enterprise data issues. He is an acknowledged expert in the field of data integration and the technology architectures that support it. In addition to his executive management responsibilities at Baseline, he regularly oversees high-profile systems integration projects for key clients such as Charles Schwab, Verizon, State of Michigan, and CheckFree. He also advises software vendors—including Oracle, IBM, and BEA Systems—in the areas of product planning, and continues to counsel the executive and investment communities in the use of applying advanced technologies to key business initiatives. Evan is co-author of the book, Customer Data Integration: Reaching a Single Version of the Truth.

Jill Dyché is an internationally recognized author, speaker, and business consultant. She is partner and co-founder of Baseline Consulting, a professional services firm concentrating on enterprise data issues. Prior to co-founding Baseline, Jill has worked for technology vendors including Teradata, and has been an independent consultant to companies such as Daimler, Royal Assurance, and the French national railroad. At Baseline, she is responsible for key client strategies and industry analysis in the areas of CRM, business intelligence, and data governance. She Executives from companies including Charles Schwab, Verizon, American Express, and The Gap have relied on Jill for advice on data management planning and execution. Jill’s latest book is Customer Data Integration: Reaching a Single Version of the Truth, co-authored with Evan Levy.

Production Credits

Dana Farver, Executive Producer, Communities Editor-in-Chief
Tom Parish, Audio Producer, Show Host